How Nickelodeon’s influencer families are creating benchmark-breaking content

Nick Family Insiders is Nickelodeon’s in-house influencer group. Followers (and families) contained locally provide advocacy all through social media for Nickelodeon in alternate for freebies and distinctive experiences. This group is a primary occasion of a value alternate that brings influencers into the creator course of.




Making a dynamic group that empowers zero-party content creation has delivered distinctive outcomes for the mannequin:




Whole impressions: 1.58 million (44% additional impressions than the benchmark)
Submit amount: 325+ (15% additional posts than the benchmark)
Submit engagements: 115,000 (217% additional engagements than the benchmark)
Nonetheless it takes a great deal of work to foster and maintain the type of group. Rachel Richter, Director of Mannequin Ambassadors and Viewers Enchancment at Nickelodeon, takes us by way of the Nick Family Insiders journey.











What is the Nick Family Insiders influencer group?
Nick Family Insiders targets dad and mother with children aged two to eleven, who will largely have an effect...